EP2408 | Where We Went Wrong and How We Made it Right

Does Joining an OSO Solve Problems or Create New Ones?

In 2018, Prairie View Orthodontics hit a plateau. Despite a thriving practice with a decades-long legacy in the community, they struggled to reach the next level of growth. When Dr. John Lippincott decided to affiliate with Smile Doctors, it seemed like the perfect solution — but the journey was anything but smooth. 

On this episode of Smile Doctors Off Mute, Dr. Lippincott reflects on the tough decisions, early challenges, and moments of doubt that came with transitioning from an independent practice to partnering with an OSO.  

Like many practice owners, he grappled with the unknown: Would Prairie View Orthodontics lose its identity? Would affiliating with an OSO damage the relationships with patients and reputation within the community that took years to build? Would they be forced into a one-size-fits-all model that clashed with their values?

But alongside these common concerns came unexpected growing pains, too. In the end, Dr. Lippincott’s experience didn’t just transform his own practice; it helped reshape how Smile Doctors approaches partnerships today. 

His journey shows why it’s important to stay true to your core values while embracing change, and that with the right partnership, it’s possible to scale without losing what makes a practice special. 

Join Dr. Scott Law and Dr. Lippincott for a no-holds-barred conversation about how Prairie View Orthdontics overcame setbacks and achieved 5x annual production growth — without sacrificing patient care or losing the personal touch that built their practice. 

KEY TAKEAWAYS:

1. Making Mistakes is Part of the Journey (00:00:09)
2. Dr. Lippincott's Place Within an Orthodontic Legacy (00:01:54)
3. A Plateau for Prairie View Presents New Opportunities (00:05:50)
4. What's in a Name? (00:09:59)
5. Course-Correcting (00:11:14)
6. Decision-Making Dynamics (00:15:15)
7. Implementing Systems for Growth (00:23:14)
8. Empowering the Team (00:29:54)
9. Overcoming Early Pain Points & Keeping What's Working (00:34:57)

MORE INFO:

Smile Doctors partnership opportunities: https://smiledoctorspartners.com/ 

Prairie View Orthodontics: https://prairieviewortho.com/

 

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