EP2403 | Questions You Should Ask When Considering OSO Affiliation

Should You Join an OSO?

In this episode, Dr. Scott Law welcomes Dr. Ryan Hurley and Dr. Tonya Volk (along with their well-behaved canine, Trecker), a groundbreaking orthodontist couple who have revolutionized their practice since 2010. Their journey began when they first met during their orthodontic residency in Chicago, then moved on to merge two orthodontic practices in the city's northwestern suburbs. They candidly discuss the challenges, invaluable lessons, and significant growth they experienced in their private practice.

The duo provides an intimate look at the turning point of their growth strategy when they began utilizing consultants and adopting a mindset wired for change and evolution. They also divulge how team empowerment and an innovative ethos accelerated their private practice's continuous improvement. 

Their alliance with Smile Doctors brought about even more significant opportunities for teamwork, empowerment, financial growth, and effective time management. Dr. Hurley and Dr. Volk detail how this critical move prepared their team members to venture into new leadership roles within the organization and greatly benefited their patients, their team, and the communities they serve. 

As the episode progresses, they recollect their initial skepticism toward joining an Orthodontic Support Organization (OSO). Yet, they express how witnessing the positive transformations in their close friends' practices who joined Smile Doctors proved that it was an advantageous decision. In hindsight, they insist that affiliation was indeed the correct course of action for their own exponential growth. 

Together with Dr. Law, they reminisce about nurturing their practice in its early stages to managing their outstanding growth in later years. They share poignant insights about building their family, channeling their energy into the practice, and the importance of constant growth and learning for improvement. 

Ultimately, they close with heartfelt advice for orthodontists considering affiliation with an OSO, noting the value of continued learning, shared insights, and maintaining a zeal for practice engagement for eventual success. They emphasize the necessity to fully comprehend the entire affiliation picture before making the significant leap.

 

KEY TAKEAWAYS:

1. Introduction from Dr. Law (00:00:10)
2. Sparking the Hurley & Volk Flame (00:01:09)
3. Starting/Merging Practices (00:02:13)
4. Growing & Overcoming Challenges (00:02:26)
5. Humility: from Playing Golf to Being on a Team (00:27:08)
6. Kicking the Affiliation Tires & Understanding When It's Not a Good Fit (00:32:51)

MORE INFO:

https://smiledoctorspartners.com/ 

 

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